"Use customer service to reap bottom line benefits in consumerism age"
Healthcare marketers are faced with the fact that consumers are wielding their power and voicing their opinions at every turn. This article by Paul Spiegelman, which recently appeared in Managed Healthcare Executive online, advocates the benefits of exceptional customer service; benefits that befit marketing and the hospital's bottom line.
"A Customer Service Marketing Strategy That Pays Off"
Explores opportunities to personalize the consumer experience by integrating data bases and cross-selling hospital services. The result: a healthy contribution to the healthcare organization's bottom line. Like the partnership discussed in this article, Beryl has formalized relationships with many CRM and marketing partners to maximize every customer interaction.
Explores the six features that every hospital physician-referral program should have. Since physician referrals are often one of the first touch points consumers have with hospitals, the impact of a professional and compassionate experience can go a long way toward establishing long-term relationships.
The attached article, featured in the summer 2007 issue of Marketing Health Services, discusses how relationship marketing and personalized service can help providers respond to the growing trend of consumerism.
Beryl CEO Paul Spiegelman discusses the importance of call center data in supporting your marketing and customer relations strategies. Several sources agree this valuable information is critical for measuring ROI, successfully implementing CRM and cross-selling profitable services.
